Google Ads, formerly known as Google AdWords, has been the go-to paid advertising platform for most digital marketers across all business industries, developed just two years after the launching of Google. It falls under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or per impression (CPM) on an ad. Thanks to the brilliant minds of the people behind Google, many businesses have flourished and crushed their goals through Google Ads.

Why advertise on Google?

Google Ads is an effective way to drive qualified traffic (good-fit customers) to your business while they’re searching for products and services like the ones you offer as it allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

With Google Ads, you can boost your website traffic, receive more phone calls, increase your in-store visit, and/or increase app downloads.

It may sound easy to set up your own Google Ad account and launch your own Google PPC campaigns, but before you go ahead and do that, there are some important lessons that you need to learn. Otherwise, you will spend your money in vain and you will not be able to get the intended results. This is where you should always hand over the Google PPC campaign management work to an experienced Google Ads specialist.

Here at McNabb Digital, we can take good care of your Google PPC campaigns and help you get the maximum returns out of the money that you spend. We will not only help you with saving money while increasing your profits, we will help you save a lot of time as well. As a result, you will have more time to spend on other core business operations