Google Ads Campaign Management

Without a doubt, has become the most popular website in the world, with over 259 million unique visitors and 4.8 billion daily interactions. Given Google’s expansive reach, chances are you’ve seen and probably clicked on a Google ad, and so have your potential customers. So, if you’re considering spending any amount of money on ads to reach your target audience, there’s no place else you’d better spend it on than Google.

Google Ads, formerly known as Google AdWords, has been the go-to paid advertising platform for most digital marketers across all business industries, developed just two years after the launching of Google. It falls under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or per impression (CPM) on an ad. Thanks to the brilliant minds of the people behind Google, many businesses have flourished and crushed their goals through Google Ads.

Why advertise on Google?

Google Ads is an effective way to drive qualified traffic (good-fit customers) to your business while they’re searching for products and services like the ones you offer as it allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

With Google Ads, you can boost your website traffic, receive more phone calls, increase your in-store visit, and/or increase app downloads.

Your competitors are already using Google Ads.
Why aren’t you yet?

It may sound easy to set up your own Google Ad account and launch your own Google PPC campaigns, but before you go ahead and do that, there are some important lessons that you need to learn. Otherwise, you will spend your money in vain and you will not be able to get the intended results. This is where you should always hand over the Google PPC campaign management work to an experienced Google Ads specialist.

Here at McNabb Digital, we can take good care of your Google PPC campaigns and help you get the maximum returns out of the money that you spend. We will not only help you with saving money while increasing your profits, we will help you save a lot of time as well. As a result, you will have more time to spend on other core business operations

Google Ads Campaign Management Services

  • Set-up your Google Ad Account
  • Create a strategy & goals
  • Launch new campaigns
  • Manage campaigns
  • Send performance report

Our Google PPC Campaign Management Plans at a Glance:

Competitor Analysis

Keyword Research & Optimisations

Awesome PPC Ad Copy Development

PPC Bid Management

Enhance Ads with Ad Extensions

Raise Click-through rate (CTR)

Improve campaign Quality Score

Increase your conversion rate

Negative keyword implementations to exclude irrelevant traffic

Performance across tablet, desktop and mobile devices

Remarketing set up to reach your past website visitors and buyers

Conversion Tracking setup to track sales and leads from your website

ROI Analysis

Comprehensive reporting

Better PPC Management is waiting for you.
Are you ready?